Halloween is always a big event in the annual calender. Here at River & Bear we are always keen to get into the spooky spirit, and so with Halloween just over a week away, we thought we’d make a shortlist of our favourite spooky campaigns we’ve seen over the years. 1. TopShop X Stranger Things […]
Month: October 2018
Facebook: Boosted Posts
Those were the days when a Facebook Page or Post would reach consumers organically with no need to boost. Unfortunately, the reality is that if your business is not boosting its social media posts and pages, you might as well be speaking to yourself. The organic reach is now as low as 2% according to […]
Top 10 PR Stunts of 2018
PR stunts are planned events or campaigns which are predominantly used to create earned media and publicity around the launch of new products. Pretty much every big (and small) business will have used a PR stunt as part of a marketing or advertising campaign. However, some are significantly more successful than others. Here at River […]
How not to do influencer marketing
Influencer marketing has been around for many, many years. If Henry VIII wore army pants and flip flops, then we’re pretty sure the majority of the population of London in the Tudor period would be wearing army pants and flip flops (subtle Mean Girls quote incase you were wondering). Nowadays brands are silly not to use […]
September Roundup
September has been and gone already? We can’t believe it either. Here’s what we’ve been up to at River & Bear… Rum Fest We saw our client, UK Rum Festivals, hold their final rum festival of the year, Exeter Rum Festival at The Great Hall in Exeter. There were lots of exhibitors showcasing their rums […]