August 8, 2022

Case Study: The Cocktail Club

To ensure the highest quality start up for The Cocktail Club, River and Bear was carefully selected to turn simple ideas into big things and produce the best launch for their brand new venue in Cardiff City Centre. The Cocktail Club have ventured over from London and want to take over Wales with their expansion. Of course we have helped this happen, kicking it off with a bang, and a brilliant launch night, which was just the start. Our marketing and PR expertise have excelled this and have created a very successful launch for the venue.


To gain maximum exposure and to increase the anticipation before the launch, our team produced a press release for popular local and national press companies. Multiple articles were posted building up to the launch resulting in a growing demand in table bookings and social media activity. As well as this, a press release was issued after the launch night, accentuating the fabulous party that this venue has to offer, again this really excelled the popularity of the venue and the demand for people going.


Adding a personal touch to the invitations for the launch night, we hand delivered 50 make-at-home cocktail kits to influencers across South Wales. This consisted of a handpacked box of cocktail ingredients for one of The Cocktail Club’s classic cocktails – The Bramley Apple Smash. They each had instructions and individual ingredients where they add ice and enjoy the refreshing cocktail out of the complementary cocktail glass.

A further list of influencers, lifestyle bloggers and local press companies was curated and received a special Invitation for the launch party. This was brilliantly received and created a very busy, lively and fun party for the kick off of the venue. A brilliant insight of what’s to come.


We will be using a fun and interactive method of marketing to target students and young people, attracting them to the venue. This will be done by driving a branded truck around Cardiff City Centre and local areas, stopping off in popular places, blaring tunes and handing out cocktails, spreading awareness and a taste of the party that the new venue is bringing to Cardiff.


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