Case Study: The Underdog
A press release was written and shot out by our team to local and national press to announce the exciting launch of the brand-new bar. This received great feedback, resulting in popular press companies such as: Wales Online, Wales247 and Tribune Times posting multiple articles on the build-up to the opening event. This triggered anticipation from the public leading to additional sign-ups for the upcoming information about the opening, and the opportunity for an invitation to the launch.
The anticipation for the opening of the bar was greatly increased through the use of Mail Chimp. Using a large database of relative emails, a series of enticing mail outs were sent, slowly revealing more about the nostalgic 80s bar. It met a great reception with many viewers eager to find out more from the ‘Something is Coming’ mail out. They were also kept on their toes with a chance to win an invite to the event launch, of course they wanted to stay tuned. Finally, the ‘Launch Party’ mail out was sent which received a great turn out of eager responses. Along with a social media mail out this gathered a successful data base of influencers and fans to come along and enjoy the launch!
Despite the weather not being on our side, the event launch was a huge success, with free cocktails flowing, pizza from West Pizza being served, and a full venue of happy customers. The atmosphere was buzzing, and it showcased the venue in a fantastic light for what’s to come.