Christmas gifts for the food fan in your life
Christmas is a time for giving. But it’s also a time for frantically wondering what on earth you’re going to get for your nearest and dearest too. But don’t worry: we’ve got your back here at River & Bear and have put together a selection of festive gifting ideas to surprise and delight the food fan in your life.
A very grown-up Easter Egg hunt!
Whilst the kids are busy in the garden finding chocolate eggs in the plant pots, are you sat longing for your own Easter treat? Well, you’ve come to the right place. We have 3 fabulously chocolatey cocktails for an ‘adult’ Easter that’ll take the edge off the stress of knocking up a Sunday roast. Mini …
Coca-Cola vs Online Retailers
The online world is a real threat to companies which don’t operate in the virtual retail world, and even companies like Coca-Cola are feeling the pressure of trying to compete with online giants. So what exactly is Coca-Cola doing to try and keep up to speed? Coca-Cola has put a significant focus on creating new …
Using Snapchat for Event Marketing
In recent years social media has become an absolutely crucial part of the event marketing process. New platforms are constantly appearing catering to your every need but there are a select few that have become staples in our daily routine, especially Snapchat. There are an estimated 200 million monthly users who send around 700 million …
5 Iconic Halloween AD Campaigns
Halloween is always a big event in the annual calender. Here at River & Bear we are always keen to get into the spooky spirit, and so with Halloween just over a week away, we thought we’d make a shortlist of our favourite spooky campaigns we’ve seen over the years. 1. TopShop X Stranger Things …
Top 10 PR Stunts of 2018
PR stunts are planned events or campaigns which are predominantly used to create earned media and publicity around the launch of new products. Pretty much every big (and small) business will have used a PR stunt as part of a marketing or advertising campaign. However, some are significantly more successful than others. Here at River …
How not to do influencer marketing
Influencer marketing has been around for many, many years. If Henry VIII wore army pants and flip flops, then we’re pretty sure the majority of the population of London in the Tudor period would be wearing army pants and flip flops (subtle Mean Girls quote incase you were wondering). Nowadays brands are silly not to use …
Back To School Campaigns We Love
As we’re approaching the ‘Back To School Period’, we thought we’d share some campaigns we’ve been enjoying recently. Here’s a selection our team put together: Ryman Back to School Ryman have made your shopping experience interactive by implementing a quiz onto their website. Aldi School Uniform Special Buy Advert Using the Floss …
The Rise of ‘Banter Marketing’
We live in a media-saturated world where there is no escaping being the targets of one marketing strategy or another. Most of us consider ourselves aware of the tactics used by marketing agencies and big corporations to entice us in…..but are we? There’s a new kid on the block, and this particular technique has proven …
5 tips to help you design a successful Instagram campaign
Instagram campaigns can be successful, but you have to be strategic in order to make a real impact. Most marketing agencies, creative agencies, and indeed, brands, have cracked Facebook, but a lot do not use Instagram to its full potential, or in worst cases, have no presence on the platform whatsoever. According to Statista, there …