The online world is a real threat to companies which don’t operate in the virtual retail world, and even companies like Coca-Cola are feeling the pressure of trying to compete with online giants. So what exactly is Coca-Cola doing to try and keep up to speed? Coca-Cola has put a significant focus on creating new […]
Tag: Creative Marketing
Halloween is always a big event in the annual calender. Here at River & Bear we are always keen to get into the spooky spirit, and so with Halloween just over a week away, we thought we’d make a shortlist of our favourite spooky campaigns we’ve seen over the years. 1. TopShop X Stranger Things […]
PR stunts are planned events or campaigns which are predominantly used to create earned media and publicity around the launch of new products. Pretty much every big (and small) business will have used a PR stunt as part of a marketing or advertising campaign. However, some are significantly more successful than others. Here at River […]
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