Influencer marketing has been around for many, many years. If Henry VIII wore army pants and flip flops, then we’re pretty sure the majority of the population of London in the Tudor period would be wearing army pants and flip flops (subtle Mean Girls quote incase you were wondering). Nowadays brands are silly not to use […]
Tag: river and bear
September Roundup
September has been and gone already? We can’t believe it either. Here’s what we’ve been up to at River & Bear… Rum Fest We saw our client, UK Rum Festivals, hold their final rum festival of the year, Exeter Rum Festival at The Great Hall in Exeter. There were lots of exhibitors showcasing their rums […]
Introducing Gen Z
Millennials have been all the rage when it comes to discussing the future of marketing and PR. But they’re gradually moving onto the next stage of their life: marriage, kids, saving for a mortgage, etc. So, naturally there’s a generation ready to step into their shoes. They are ready to try new things and bring fresh […]
5 Social Media Fails Your Business Can Learn From
Social media fails can break a business, but the one good thing that comes out of them is that they do allow us to learn. The average person spends almost two hours on social media per day (stats from Social Media Today). To the PR team at River & Bear, that’s nothing, but basically we all spend […]