July Roundup
July has, yet again, been another super sunny month. Us Brits can not complain that we haven’t had a summer this year. Although we haven’t had any of our own events, we have been busy promoting our own and clients events. Our client got new keys One of our clients, Hollies Nursery, have moved into …
June Roundup
Welcome to our new monthly instalment on the River & Bear blog that is the ‘Roundups’. Hitting it off with the heatwave month that was June… We welcomed a roar-some client Jurassic Kingdom have chosen River & Bear to handle the press and media for their Cardiff festival. Within two hours of our press release going …
The Rise of ‘Banter Marketing’
We live in a media-saturated world where there is no escaping being the targets of one marketing strategy or another. Most of us consider ourselves aware of the tactics used by marketing agencies and big corporations to entice us in…..but are we? There’s a new kid on the block, and this particular technique has proven …
Introducing Gen Z
Millennials have been all the rage when it comes to discussing the future of marketing and PR. But they’re gradually moving onto the next stage of their life: marriage, kids, saving for a mortgage, etc. So, naturally there’s a generation ready to step into their shoes. They are ready to try new things and bring fresh …
5 tips to help you design a successful Instagram campaign
Instagram campaigns can be successful, but you have to be strategic in order to make a real impact. Most marketing agencies, creative agencies, and indeed, brands, have cracked Facebook, but a lot do not use Instagram to its full potential, or in worst cases, have no presence on the platform whatsoever. According to Statista, there …
5 Social Media Fails Your Business Can Learn From
Social media fails can break a business, but the one good thing that comes out of them is that they do allow us to learn. The average person spends almost two hours on social media per day (stats from Social Media Today). To the PR team at River & Bear, that’s nothing, but basically we all spend …