How not to do influencer marketing
Influencer marketing has been around for many, many years. If Henry VIII wore army pants and flip flops, then we’re pretty sure the majority of the population of London in the Tudor period would be wearing army pants and flip flops (subtle Mean Girls quote incase you were wondering). Nowadays brands are silly not to use …
5 tips to help you design a successful Instagram campaign
Instagram campaigns can be successful, but you have to be strategic in order to make a real impact. Most marketing agencies, creative agencies, and indeed, brands, have cracked Facebook, but a lot do not use Instagram to its full potential, or in worst cases, have no presence on the platform whatsoever. According to Statista, there …