We embarked upon this venture back in January 2017, after approaching Ed Townend, founder of the Cardiff Music Awards. He started the project back in 2015 as an online awards, but due to the lack of funding and momentum he was unable to continue into 2016. We absolutely loved Ed’s idea, and recognised its great potential.
Eager to develop his dream into a reality we got started straight away, making phone calls to potential venues, sponsors, and music enthusiasts. We produced a bullet proof social media strategy, which left no stone unturned. As a direct result, the CMA social media following surged to an impressive 1,095 followers on Facebook and 813 on Twitter.
We received remarkable coverage on all networks from radio shout outs and television interviews to social media mentions- we were even tweeted by Ronan Keating aand BBC1 DJ, Hugh Stevens!
The entire process was an upward struggle. There was a significant amount of fundamentals to consider, from the website creation and voting system to the criteria and the judging panel. It was definitely worth the ground work however- we received over 15,000 votes, 100 nominees and 20 categories.
Our next main concern was ticket sales. We were confident that the awards had enough support in theory, but the thought of an empty venue was horrendously nerve-wracking. However, with over 400 tickets sales and every seat occupied, we really had nothing to worry about!
We can proudly exclaim that the award show was a great success, and was enjoyed by hundreds. The atmosphere at the Tramshed was electric, jam-packed with magnetic, talented individuals. The event brought together Cardiff’s musical community and everybody who should’ve been there was.
“It was a great turnout from Cardiff’s music-loving scene and the evening was a credit to the organisers.” – Nick Dermody, BBC Radio Wales.
We encountered such magnetic, talented individuals who were extremely grateful to us for all of our hard work. It was so wonderful to have our efforts recognised.